Choithrams Brings Filipino Ready Meals to Dubai Metro Commuters

Dubai, UAE: Choithrams is expanding its Filipino food offering, making familiar dishes more accessible to shoppers and commuters across the UAE. Selected Filipino ready meals are now available at Quickerr by Choithrams stores throughout the Dubai Metro network, giving customers an easy option during their daily journeys.

Filipino ready meals on the Metro

Commuters can now pick up Filipino ready meals at Quickerr locations across the Dubai Metro. The selection is designed for a quick, convenient lunch or dinner and includes:

• Chicken adobo
• Beef and broccoli
• Chicken afritada

Quickerr stores focus on fast shopping trips, offering fresh food, grab-and-go options, beverages, and everyday essentials. The format is expanding toward 28 locations across the Metro’s Red and Green Lines, bringing Choithrams closer to customers as they move around the city.

Home-style dishes made with Chef Reinnier

Beyond the Metro, Choithrams supermarkets carry a range of home-style Filipino dishes and treats developed in collaboration with Chef Reinnier, founder of Kusina ni Mamu. The range features some of the Philippines’ best-known comfort foods and desserts.

“Filipino cuisine is deeply rooted in comfort, familiarity and sharing, and we wanted to bring that sense of home to customers through this range,” said Chef Reinnier. “With these products now available at Quickerr by Choithrams stores, we’re making it easier for the Filipino community to find familiar favourites while also giving other customers an opportunity to discover the flavours of the Philippines.”

Serving the UAE’s communities

Choithrams says the expanded Filipino offering reflects its focus on catering to the many communities that call the UAE home. It gives Filipino customers easier access to the food they know, while inviting others to try the cuisine.

“Our customers come from many different backgrounds, and that should be reflected in the choice we offer,” said Brian Ballinger, Head of Commercial at Choithrams. “Collaborations like this help us bring more culturally relevant food into our stores while opening up new cuisines to a broader customer base. Extending the Filipino offering into Quickerr also means commuters can access that variety more conveniently as part of their daily journey.”

For the UAE’s large Filipino community, the move brings well-loved dishes within reach of everyday routines, both in supermarkets and along the daily commute.

For other customers, it offers a simple way to discover Filipino flavours. As Quickerr grows toward its 28-store target, the range is set to reach even more commuters across the city.

About Choithrams

Founded in 1974, Choithrams is a UAE-based retail and distribution company with over 50 years of operations in the GCC.