Chef Nouel Catis, a trailblazing Filipino in the Gulf region, recently made waves on Shark Tank Dubai Season 3 by pitching his dessert brand to a panel of esteemed investors, including core sharks Faisal Belhoul, Amira Sajwani, and Elie Khoury.
Seeking AED 2 million in exchange for 20% equity, Chef Nouel confidently showcased his business, demonstrating not just entrepreneurial courage but also the creativity and skill Filipinos are known for.
This moment is a significant milestone for Filipinos in the Gulf. It underscores the growing presence of Filipino talent in competitive industries and highlights the strength of their entrepreneurial spirit. Chef Nouel, in particular, has built a reputation for crafting innovative desserts inspired by local heritage. His creations merge tradition with modern flair, making his brand stand out in a thriving culinary scene.
Chef Nouel is the flavor architect behind Dubai’s viral chocolate recipe, a unique creation that became an instant sensation. This achievement, alongside his extensive work with heritage-inspired desserts, has established him as a celebrated figure in the Gulf’s food and beverage landscape. You can check out SNA’AP Chocolates here in Dubai to sample his creation.

His appearance on Shark Tank Dubai is more than just a moment in the spotlight. It serves as an inspiration for Filipinos abroad, proving that hard work and vision can lead to exceptional opportunities even in highly competitive markets. Chef Nouel’s ability to combine culinary artistry with business strategy exemplifies what it means to take bold steps toward success.
Beyond his significant milestones, Chef Nouel’s story is also a reminder of the importance of sales as a vital skill. Whether you’re an entrepreneur pitching your business to investors or a professional advocating for your ideas in the workplace, the ability to communicate and sell effectively can make all the difference.
Congratulations to Chef Nouel Catis for making Filipinos everywhere proud and representing the community with talent and drive on an international stage!