Bargain hunters and luxury shoppers, mark your calendars. The Concept Big Brands Carnival (CBBC) is returning to the Coca-Cola Arena Dubai, and this time, they are bringing a massive retail giant along for the ride. The upcoming shopping event features an exclusive collaboration with Jashanmal, elevating the standard clearance sale into a premium shopping experience.
If you love incredible deals on high-end products, this five-day shopping extravaganza deserves your full attention. From April 15 to April 19, 2026, the multipurpose indoor arena transforms into a discount haven. You will find massive price drops of up to 75% on more than 300 globally recognized brands.
What: CBBC x JASHANMAL x Philips Final Clearance Sale at Coca-Cola Arena
Where: Coca-Cola Arena Dubai Entrance
When: April 15-19, 2026, 10am – 10pm
FREE entry for all guests!
Over 300 brands on discounts of up to 75%!
Contents
Coca-Cola Arena Dubai Turns into a Huge Shopping Hall for Branded Items at Huge Discounts
The Concept Big Brands Carnival has a long-standing reputation for organizing some of the most anticipated discount events in the UAE. However, the third edition of their Coca-Cola Arena takeover introduces a game-changing element: the Jashanmal Group.
For decades, Jashanmal has stood as a pillar of premium retail across the Middle East. They are famous for curating high-quality department stores filled with top-tier travel gear, luxury home appliances, stylish apparel, and premium footwear. By joining forces with CBBC, Jashanmal brings an unprecedented level of sophistication to the clearance sale format.
This partnership means you are no longer just browsing through end-of-season excess stock. Instead, you get access to Jashanmal’s carefully curated portfolio of luxury and lifestyle brands. They are contributing a massive footprint to the event, ensuring shoppers can upgrade their homes, wardrobes, and travel setups all in one place. The collaboration guarantees a wider variety of premium goods, better organization, and a shopping experience that feels elevated yet incredibly affordable.
Check out these pictures of the event based on our visit during the first day. Note that prices of the items in the photos may change without prior notice
The main attraction of any CBBC event is the sheer volume of discounts. With the Jashanmal collaboration, the quality of those discounted items hits a new peak. Shoppers can enjoy price reductions of up to 75% across a massive inventory.
With more than 300 brands participating, the variety caters to every type of consumer. Whether you want to refresh your summer wardrobe, find the perfect gift, or upgrade your kitchen, the inventory spans multiple diverse categories.
Video: CBBC Coca-Cola Arena Dubai Sale Experience
This video clip is from our visit to the CBBC Sale event. Many items are discounted, so take a look!
For more information and the latest updates about this event, you can follow the Concept Big Brands Carnival Facebook page.
WHAT: CBBC Final Clearance Sale with JASHANMAL
WHERE: Entrance I, Coca-Cola Arena Dubai
WHEN: April 15-19, 2026 – 10am to 10pm
Google Map Location
Please check out the map guide to the location of Coca-Cola Arena Dubai below: