Brands For Less: Where to Shop for Branded Stuff at Cheap Prices in Dubai

What makes shopping more fun and rewarding? Getting great deals, of course! Here in the UAE, there are a few places where you can shop for new items at cheaper prices. One of these shops stands out for its branded, affordable, and quality products… Brands for Less!

ALSO READ: Places to Visit in Dubai, UAE

Why are they cheaper even if the items are from popular commercial brands? It is because the items displayed in their shops are from previous seasons and/or their stock items are what you can see from their display. So usually the items cannot be found elsewhere or these are the last sizes you can buy from the display. Take note that these are still never-used items.

Check out this video on what you can find at Brands for Less:

I asked the staff about how often they place items here, they said that they have new stock everyday (except Friday).

With 30 outlets across the UAE, Bahrain, Saudi Arabia, Kuwait, Qatar, Lebanon, and Yemen, Brands for Less is known for offering high quality products at lower prices. When shopping for clothes, footwear, accessories, toys, furniture, and more… this is the place to go!

winter jackets at cheap prices

shirts for men

sports wear and swimsuits


17 Photos: Big Bargains on Branded Clothes, Shoes, and Other Stuff at Brands For Less

Brands for Less is managed by BFL Group, which started operations in Lebanon in 1996, before venturing to the UAE in 2000, according to its official website. Soon, the group acquired the rights to Tchibo, one of Germany’s largest retail chains, in 68 territories.

In 2012, BFL Group launched Toys for Less, a concept store offering over 500 brands of children’s toys at affordable prices. More recently, the group launched MUMUSO, a popular Korean fashion brand, in its Lebanon outlets.

branded perfumes


sports wear / workout clothes


What can we expect to see at Brands for Less? Here are just a few great finds:

    • Products for Women. Planning to upgrade your wardrobe? Check out the store’s trendy apparel, accessories, stilettos, handbags, accessories, and more!
    • Products for Men. Choose from a variety of apparel, shoes, belts, wallets, watches, eyeglasses, personal grooming products, and other items for men!
    • Products for Toddlers & Babies. The store offers clothes, shoes, prams, toys, games, storybooks, and infant-care products for your little bundles of joy!
    • Household Products. Beds, wardrobes, mirrors, stands, coffee tables, sofas, bookcases, and more… the store has everything you need to furnish every room in the house!

clothes for kids

toys for children

shirts and jerseys

gym stuff

During our visit, we would find items from Calvin Klein, Adidas, Puma, Speedo, Havaianas, Tommy Hilfiger, Nike, Nautica, Levi’s, Michael Kors, New Balance, Bilabong, Bershka, Kenneth Cole, Ralph Lauren, Gap, DKNY, Saucony, K-Swiss, Steve Madden, Kangol, Quiksilver, Original Penguin, Tahari Sports, Perry Ellis, and so much more!

The great part about shopping at Brands For Less is finding some good deals especially when you are just looking for a good and quality jacket or shoes, or getting a huge discount on a cocktail dress or trendy fashion shoes. Be a smart shopper and take time to check out this place if you’re in Dubai.

But wait, there’s more! Brands for Less features the “Smile More Loyalty Program” for loyal customers. For every AED 1 cash purchase (or AED 2 credit card purchase), members receive one reward smile. And for every 4000 rewards smiles, they get an AED 100 voucher!

boots and shoes for ladies

ladies shoes

flip flops

Store Locations in UAE

In case you are wondering where you can find Brands For Less, they have plenty of shops across the 7 emirates. Here is a list of Brands for Less locations in the UAE:

    • Abdul Nasser Street, Sharjah
    • Abu Dhabi Mall
    • Abu Shagara, Sharjah
    • Ajman Boulevard, Ajman
    • Ajman City Centre
    • Al Barsha, Dubai
    • Al Ghazal Mall, Dubai Branch
    • Al Khan, Sharjah
    • Al Wahda Mall, Abu Dhabi
    • Al Yasmeen, Sharjah
    • Ali Moosa Store
    • Bur Dubai, Dubai
    • BurJuman Mall
    • Deira, Dubai
    • Dubai Outlet Mall
    • Festival City Mall, Dubai
    • Fujairah Mall
    • Hamdan, Abu Dhabi
    • Ibn Battuta Mall
    • Khalidiyah Mall
    • Metrolink
    • Mirdif City Center
    • Muraqqabat, Dubai
    • Oud Metha, Dubai
    • Sharjah City Centre Branch
    • Shindagha Mall
    • Umm Suqeim, Dubai
    • Uptown Mirdif, Dubai
    • WTC Mall

Toys for Less outlets:

    • Abu Shagara Store
    • Al Barsha Store
    • Ibn Battuta Mall
    • Muraqqabat
    • Oud Metha, Dubai
    • Uptown Store
    • WTC Mall

Homes for Less outlets:

    • Ibn Battuta Mall
    • Umm Suqeim


shades, branded perfumes

Whether you’re looking for new clothes and accessories, or planning to re-furnish your home, you are bound to find amazing bargains at Brands for Less. Meanwhile, if you are hoping to travel more around the country, check out this feature about the 7 Emirates of the UAE!

Contact Information — Brands for Less

Mail: Brands For Less LLC, P.O Box No. 80794, Dubai, UAE
Telephone: 800 8333

ALSO READ: List of Shopping Malls in Sharjah

We're on YouTube!
Please subscribe to the Dubai OFW YouTube Channel for updates and tips!

Get FREE Dubai Updates by entering your email address:

Don't forget to check your email to activate your subscription!


2 Managers, DJ Arrested for Organizing Party with 100+ Guests

Be advised of safety guidelines and fines for violating COVID-19 rules. Authorities have been cracking down on violators of social distancing and quarantine rules...

7 Tips to Save Money When Sending Your Remittances

There are millions of foreign nationals living and working in the UAE today. Many of them have come in search of “greener pastures” --...

WARNING: Employees to Get 10-day Salary Deduction for Violating Safety Precautions

Federal government employees in the UAE who fail to adhere to Covid-19 rules at their workplace will face various sanctions including salary cuts depending on the...

RTA Dubai Announces Housing Project for 3,000 Bus Drivers

Dubai's Roads and Transport Authority (RTA) announced a project that aims to provide accommodation to 3,000 public bus drivers in the emirate. Also Read: 5 Important Reminders When...

Buy 1 Get 1 Friday Home-Run Brunch at O’Learys Dubai Creek with Pool Access

O’Learys is all set to open with exciting offers… a Buy 1 Get 1 Friday brunch, plus access to the Hilton Dubai Creek’s rooftop...