PHILIPPINES: The Department of Migrant Workers (DMW) has partnered with GCash to launch a new program designed to help returning overseas Filipino workers rebuild their livelihoods.
Called “Buy Lokal, By OFWs”, the initiative focuses on helping OFWs start and grow small businesses in the Philippines.
The program comes at a time when many OFWs are returning home due to global uncertainties, job losses, or reduced income abroad.
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What the program offers to OFWs
The new platform is not just a marketplace. It provides a full support system for OFW entrepreneurs.
Key benefits include:
- Digital tools for managing and growing businesses
- Access to GHub, where OFW products can be sold online
- Financial education and business training
- Marketing and branding support
- Access to government services like SSS, Pag-IBIG, and PhilHealth
These features aim to help OFWs build long-term, stable income sources back home.
How OFWs can join the ‘Buy Lokal’ program
Returning OFWs who want to start or grow a business can apply directly through the “Buy Lokal, By OFWs – Powered by GCash” initiative.
The program is open to:
- Returning OFWs who are reintegrating into the Philippines
- OFWs with an existing small business
- Those planning to sell products or services online
Once accepted, participants can list their products on GHub, where OFW-owned businesses are promoted to a wider market.
What OFWs will receive after joining
Approved applicants will gain access to tools and support designed to help them grow faster.
These include:
- Free GCash for Business tools, including SoundPay devices
- Product visibility on the GHub marketplace
- Branding and marketing support from DMW and GCash
- Digital payment tools and zero-fee transfers for easier transactions
This setup allows OFWs to accept payments, manage finances, and promote their business in one platform.
Step-by-step: How to apply
OFWs can follow these basic steps to join the program:
1. Prepare your documents
You will need proof that you are a returning OFW and starting or running a business. This may include:
- Valid ID
- Proof of overseas work (OEC, contract, or passport stamps)
- Business details (DTI registration or product samples)
2. Register on GHub through GCash
- Create or update your GCash account
- Apply for GCash for Business
- Submit your business for listing on GHub
3. Coordinate with DMW offices
Applicants may be guided by:
- DMW Regional Offices
- National Reintegration Center for OFWs (NRCO)
- Local reintegration officers
4. Join onboarding events or trade fairs (optional)
These events help OFWs:
- Showcase products
- Get marketing support
- Connect with buyers
5. Receive your business tools
Once approved, you will get:
- SoundPay device
- Access to digital payment tools
- Placement on the GHub marketplace
Why this matters for OFWs
Many returning OFWs struggle with:
- Limited savings
- Lack of business experience
- Difficulty accessing financial services
This program directly targets those problems by giving them tools and support to start earning again.
Officials said the goal is simple: help OFWs achieve financial stability and spend more time with their families in the Philippines.
Here are some of the OFWs who started with their business ventures through the support of GCash’s program: Buy Lokal, By OFWs. Check out their stories below:
Support continues even while abroad
The partnership also supports OFWs who are still working overseas.
GCash Overseas continues to offer:
- Easy remittance services
- Financial management tools
- Access to international transfers
Note: There is also a limited-time perk. Until April 30, some OFWs can enjoy waived transfer fees, with cashback credited to their accounts automatically.
