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7 Things About “Seven Lines,” the UAE Nation Brand

Last month, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, urged everyone to vote for a UAE logo as part of a nation brand that would represent the country to the world.

ALSO READ: 7 Emirates of the UAE (United Arab Emirates)

And now, the people have voted and the results are in! On Wednesday, 8th January 2020, HH Sheikh Mohammed and HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, officially launched “Seven Lines” as the UAE Nation Brand.

7 Things About Seven Lines the UAE Nation Brand
Image Credit: nationbrand.ae

What You Need to Know About the New UAE Logo

“The UAE Nation Brand represents our map, our identity and our rising aspirations,” HH Sheikh Mohammed declared, as cited by WAM News Agency. Likewise, HH Sheikh Mohamed bin Zayed stated: “The UAE Nation Brand tells the story of our union, our unity, our future and of a country that is firmly making its mark across the world.”

What exactly does “Seven Lines” mean, and how did it come about? Here are seven things that we’d like to share about the UAE’s newest logo:

#1 – Seven Values

Last November, 49 artists (seven from each emirate) were invited to design and create a new logo based on seven key values: credibility, futuristic vision, giving, humility, innovation, openness, and tolerance. The artists came up with three designs that people voted for.

#2 – 10.6 Million Votes

People from all over the world joined the online vote for the UAE’s newest logo. Out of 10.6 million votes, majority chose “Seven Lines” as the winning design. It complements “Make it Happen” as the slogan that would convey the country’s inspiring story to the world.

7 Things About Seven Lines the UAE Nation Brand
Image Credit: nationbrand.ae

#3 – Seeds of Hope

The online poll came with a pledge: for every vote cast, a tree will be planted. HH Sheikh Mohammed shared: “The Emirates will plant 10 million trees, and with them we will plant a new hope and a new story of inspiration.” Wow!

#4 – Seven Emirates

The logo features seven lines, which represent the seven emirates of the UAE: Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Umm Al Quwain, and Ras Al Khaimah.

7 Things About Seven Lines the UAE Nation Brand
Image Credit: nationbrand.ae

#5 – Map of the UAE

The lines in the logo form into the shape of the UAE map, as inspired by the country’s rich heritage and strong foundations.

#6 – Seven Leaders

Speaking of foundations, the seven lines also pay tribute to the seven founding leaders of the UAE, who have come together decades ago to unite their people under one flag.

7 Things About Seven Lines the UAE Nation Brand
Image Credit: nationbrand.ae

#7 – Vibrant Colours

The logo’s hues are inspired by the colours of the UAE flag: powerful red, optimist green, deep black, and peaceful white. Over the years, these colours have come to represent the UAE’s vibrant past and dynamic journey towards the future.

7 Things About Seven Lines the UAE Nation Brand
Image Credit: nationbrand.ae

Check out this video featuring the unveiling of the UAE’s brand new logo, as shared on YouTube by WAM News Agency:

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Just like the UAE flag, the UAE Nation Brand will serve as the country’s symbol, representing seven emirates and seven leaders that have united as one nation. To know more about the country’s heritage, you can begin by reading this brief, historical timeline of Dubai.


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