DSS 2023: Dubai Summer Surprises 29 July to 3 September 2023

Eight weeks of sale. This is what’s in store this summer as it signals one of the major shopping events in Dubai… the Dubai Summer Surprises (DSS)! This is a season that a lot of residents anticipate due to the price of items in retail outlets and shops dropping. It’s a huge shopping spree and everybody in Dubai participates!

Even residents from neighboring emirates and other countries in the Middle East and North Africa (MENA) region come to the UAE to celebrate this festival.

Other Major Shopping Events in Dubai

So when does DSS start? What’s the schedule? It is from 29 July to 3 September 2023

10 Things to Do During Dubai Summer Surprises 2019
Image Credit: Dubai Media Office

Schedule: Summer Surprises Sale in Dubai

The schedule of this year’s Dubai Summer Surprises is from 29 July to 3 September 2023. It’s a 2-month celebration of great buys and discounted items! So you have plenty of time to shop and prepare.

Shoes, clothes, bags, gadgets, appliances and other merchandise are up for grabs and each store has a specialized offer to join in the fun that is Summer in Dubai!!!

dubai summer surprisesdifferent merchandise at good discounts


Modhesh Mascot for Summer is Dubai

The mascot is Modhesh, which is a yellowish worm and is always present when DSS happens. Love him or hate him, but Modhesh will be here to bring fun and joy during this event!

modhesh dubai summer surprises

Modhesh on the road

10 Things to Do During Dubai Summer Surprises 2021

This year’s event is bound to biggest yet, with plenty of shopping, dining, leisure, and entertainment options to choose from! Wondering where to start? Here’s a list of 10 things that you and your friends can do this summer:

#1 – Grab amazing shopping discounts.
With over 300 brands participating in more than 3,500 outlets across Dubai, get ready to enjoy six full weeks of shopping, including 25 to 75 percent discounts on various items!

#2 – Take advantage of exclusive offers.
Every day throughout DSS, there’s going to be a “Deal of the Day,” an exclusive offer on specific products at select locations. Details about each offer shall be revealed only 24 hours beforehand, so stay tuned for the summer’s biggest bargains!

10 Things to Do During Dubai Summer Surprises 2019
Image Credit: Dubai Media Office

#3 – Immerse in Dubai’s culture and history.
If you’re a culture and history buff, simply head to Dubai’s cultural attractions, such as Al Marmoom Heritage Village, Al Shindagha Museum, Dubai Museum, Etihad Museum, and the Sheikh Mohammed Centre for Cultural Understanding for a summer of learning!

#4 – Be inspired by local and international art.
Bring out the art lover in you by visiting art galleries like the Green Art Gallery, which features local and international masterpieces, and the Curado Art Gallery, which offers exhibits as well as educational programmes.

#5 – Gaze down at the city from the top of the Dubai Frame.
It goes without saying that Dubai is filled with some of the world’s most spectacular landmarks. Among these is the award-winning Dubai Frame, wherein visitors can take an elevator to the top and enjoy sky-high views of the city.

10 Things to Do During Dubai Summer Surprises 2019
Image Credit: Dubai Media Office

#6 – Head to The Pointe at Palm Jumeirah.
If you haven’t been there yet, don’t miss going to The Pointe. Situated in the iconic Palm Jumeirah, this destination offers plenty of shopping and dining for everyone!

#7 – Make a splash in a waterpark.
When it comes to waterparks, you’ll never run out of options in Dubai, as there’s Aquaventure WaterparkLaguna Waterpark at La Mer, and Wild Wadi Waterpark. They’re the perfect destinations for the young and young-at-heart!

#8 – Explore indoor theme parks.
If you’d rather stay in to keep cool, don’t worry because Dubai has indoor parks, too! Just take a trip to Hub Zero or Green Planet at City Walk to get up close to beautiful birds and fauna. Of course, don’t forget to check out Modhesh World at the Dubai World Trade Centre (DWTC) as well.

10 Things to Do During Dubai Summer Surprises 2019
Image Credit: Dubai Media Office

#9 – Indulge in gastronomic delights.
There’s no doubt that Dubai’s multicultural society enables us to enjoy food from around the world. Local favourites, Asian dishes, and almost every kind of cuisine you can think of… it’s here! Just choose from the many restaurants, cafes, and street food outlets in the city.

#10 – Relax in a public park.
Amid all the shopping, dining, and entertainment, sometimes you just want to relax and take things slow. Fortunately, you can do this in public parks scattered across Dubai… not just during the summer but throughout most of the year, really!

These are just some of the many things you can do during Dubai Summer Surprises! Check out various shops in malls and outlets in Dubai to see what available promotions and offers are being sold by different companies. For sure you will get a good find as you take your time to explore and see what every store has to offer.

Happy summer everyone! Enjoy the season!

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